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Privacy Policy

How Exxel Digital collects, uses, and protects your information.

Last updated: August 14, 2026

1. Introduction

Exxel Digital ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us through SMS and other messaging channels. By using our services, you consent to the practices described in this policy.

2. Information We Collect

We may collect the following categories of information:

  • Personal Information: Name, email address, phone number, business name, and any details you provide via forms, strategy calls, or consultations.
  • Usage Data: IP address, browser type, device information, pages visited, and referral URLs.
  • Communications Data: Records of SMS messages, emails, and other correspondence you exchange with us, including opt-in and opt-out preferences.
  • Marketing Data: Responses to campaigns, engagement metrics, and lead qualification data collected through our AI automation systems.

3. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain our marketing and advertising services.
  • Respond to inquiries and schedule strategy calls.
  • Send promotional and transactional SMS messages when you have opted in.
  • Improve our services, website, and AI automation tools.
  • Comply with legal obligations and protect our rights.

4. SMS Messaging & Consent (A2P 10DLC Compliance)

By providing your phone number and opting in, you consent to receive SMS messages from Exxel Digital at the number you provided. Message frequency varies. Standard message and data rates may apply from your wireless carrier.

  • Opt-in: You opt in by submitting your phone number through our forms, confirming via a keyword (e.g., "START"), or checking a consent box.
  • Message types: Marketing promotions, appointment reminders, follow-ups, lead-nurture sequences, and account-related notifications.
  • Opt-out: You may cancel the SMS service at any time by replying "STOP," "END," "CANCEL," "UNSUBSCRIBE," or "QUIT" to any message. Upon opting out, you will receive a one-time confirmation message. Reply "HELP" or "INFO" at any time for assistance.
  • Carriers: Messages are delivered through mobile carriers participating in the A2P 10DLC framework. We are not liable for delayed or undelivered messages caused by carrier filtering or network issues.
  • Sharing: Your phone number and consent are shared with our messaging service providers solely to deliver SMS on our behalf. We do not sell your mobile information.

5. How We Share Your Information

We do not sell, trade, or rent your personal information. We may share information with:

  • Service providers who perform services on our behalf (e.g., messaging platforms, analytics, CRM).
  • Advertising platforms such as Google, Meta, TikTok, and LinkedIn when running campaigns on your behalf.
  • Legal authorities when required by law or to protect our rights and safety.

6. Data Retention

We retain your information for as long as your account is active or as necessary to provide our services. We also retain information to comply with legal obligations, resolve disputes, and enforce agreements. SMS opt-in and opt-out records are retained for a minimum of 48 months to comply with A2P 10DLC record-keeping requirements.

7. Your Privacy Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you.
  • Request correction or deletion of your personal information.
  • Opt out of marketing communications, including SMS, at any time.
  • Withdraw consent to data processing where applicable.

To exercise these rights, contact us at hello@exxeldigital.com.

8. Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

11. Contact Us

If you have questions about this Privacy Policy, please contact us at hello@exxeldigital.com.